You might have noticed that things are looking a little different around here… Our new NCM – America’s Movie Network branding debuted today at our fourth annual upfront event at the AMC Lincoln Square theater in New York to rave reviews!
Our new look and feel was designed by NCM’s internal creative agency in our Denver headquarters — a great group that has also created thousands of big screen campaigns for local, regional and even a few big national advertisers. The new logo calls to mind the projected beam of light that delivers the magic of the movies onto the big screen, while our new positioning as America’s Movie Network reflects the NCM’s distinctive role in connecting brands with movies that shape our culture.
As Cliff Marks, NCM’s President of Sales and Marketing, explained, “Movies drive the social conversation — they are woven into the fabric of our culture. As we looked more closely at the video universe in which we compete and the value we offer to our advertising partners, we asked ourselves, ‘Who are we? What is unique about the NCM value proposition to advertisers?’ And it became clear that NCM is America’s Movie Network — we’re one of the biggest players in the video advertising marketplace, we have the best content and engagement in the world, we are the top growth network for the Millennial audience, and we’re the #1 weekend network in the country. And, of course, everyone loves the movies!”
And, we have a new face to go along with our new image — E! host Maria Menounos has signed on as the host of NCM’s FirstLook pre-show program, which reaches over 700 million moviegoers annually across a network of 21,000 movie screens covering 97% of all TV households. She’ll not only be hosting the show, but will also produce content including new Movie Minute segments that will offer brands a new way to engage with fans across all of the platforms where they view movie content — on-screen, online and on mobile devices.