Blog Archives

National CineMedia (NCM) Launches NCM LuxeNet To Connect Luxury Brands With Cultured, Affluent Movie Audiences

National CineMedia (NCM), the largest cinema advertising network in the U.S., is launching NCM LuxeNet, a new specialty cinema network to connect luxury brands with cultured, affluent movie audiences. NCM LuxeNet is a carefully curated network of 130 premium movie

Tagged with:
Posted in Ad Industry, Insights, NCM News

NCM To Bring “Feed Our Future” Global Cinema Campaign To the U.S.

Straight out of Cannes…some great cinema news! Following a successful 2018 campaign, SAWA, the Global Cinema Advertising Association, in partnership with the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide, premiered the new “Feed

Tagged with: , , , ,
Posted in Ad Industry, International

Listen to Cliff Marks’ Interview on SiriusXM Wharton Business Radio

NCM President and Interim CEO Cliff Marks joined Barbara Kahn and Americus Reed, hosts of Marketing Matters, to discuss cinema advertising and the moviegoing experience. The interview originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Listen

Posted in Ad Industry, NCM News

Three Things to Consider When Deploying Your Fourth Quarter Dollars

The fourth quarter starts a spending frenzy as agencies attempt to utilize every dollar they’re allocated to preserve next year’s budget. While some estimates indicate that improved planning throughout the year would yield 5 to 10 percent greater returns, value

Posted in Ad Industry, Insights

Entertainment Roundup – CinemaCon 2018 Edition

In its 7th year, CinemaCon exceeded expectations with a engaging industry talks and, of course, a series of studio presentations that has us excited for the near future of cinema! We got a taste of some standout films that are

Posted in Ad Industry, Entertainment

Cinema Plus Digital Advertising Improves Intent-to-Buy

In our last post about Nielsen and National CineMedia’s (NCM) co-authored study, Cinema Advertising and the Science of Capturing Consumer Attention, we explored the significant lift in brand awareness and message recall marketers can expect when combining their television advertising

Posted in Ad Industry, Insights