Blog Archives

Cinema Proves Effective Weapon Against World Hunger

National CineMedia (NCM) Leads The Way To Help Keep The Voice Of Millions Of Children Alive National CineMedia (NCM) is joining the next phase of “Feed our Future”, a global cinema ad campaign that shines a light on the United

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Posted in Ad Industry, International, NCM News

NCM Introduces New Premium Post-Showtime Cinema Advertising Inventory in Noovie!

National CineMedia (NCM) has been the cinema advertising leader since our inception, and today we’re thrilled to announce our biggest innovation yet – we are realigning and improving our Noovie pre-show and will now be offering new on-screen ad inventory

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Posted in Ad Industry, NCM News, Uncategorized

National CineMedia (NCM) Launches NCM LuxeNet To Connect Luxury Brands With Cultured, Affluent Movie Audiences

National CineMedia (NCM), the largest cinema advertising network in the U.S., is launching NCM LuxeNet, a new specialty cinema network to connect luxury brands with cultured, affluent movie audiences. NCM LuxeNet is a carefully curated network of 130 premium movie

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Posted in Ad Industry, Insights, NCM News

NCM To Bring “Feed Our Future” Global Cinema Campaign To the U.S.

Straight out of Cannes…some great cinema news! Following a successful 2018 campaign, SAWA, the Global Cinema Advertising Association, in partnership with the United Nations World Food Programme (WFP), the world’s leading humanitarian organization fighting hunger worldwide, premiered the new “Feed

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Posted in Ad Industry, International

Listen to Cliff Marks’ Interview on SiriusXM Wharton Business Radio

NCM President and Interim CEO Cliff Marks joined Barbara Kahn and Americus Reed, hosts of Marketing Matters, to discuss cinema advertising and the moviegoing experience. The interview originally aired on SiriusXM Channel 132, Business Radio Powered by the Wharton School. Listen

Posted in Ad Industry, NCM News

Three Things to Consider When Deploying Your Fourth Quarter Dollars

The fourth quarter starts a spending frenzy as agencies attempt to utilize every dollar they’re allocated to preserve next year’s budget. While some estimates indicate that improved planning throughout the year would yield 5 to 10 percent greater returns, value

Posted in Ad Industry, Insights