Blog Archives

Fifty Shades of Cinema Advertising

With record advance ticket sales, Fifty Shades of Grey is poised to tie up the box office this Valentine’s Day weekend. But it’s not just tickets that are hot — NCM sold out the month of February for the first

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Posted in Ad Industry

The GRAMMY Awards go to the Movies with Featured Artists Idina Menzel, Vance Joy and Echosmith

This Sunday is Music’s Biggest Night®, and the 57th annual GRAMMY® Awards are setting the stage for another unforgettable night of music. Music has always been an integral part of the movies, and will once again be in the spotlight live from Los Angeles

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Posted in NCM News

Ikea’s “Cinema of Love” Gets Cozy in a Moscow Movie Theater

Well here’s some cozy news from the international cinema advertising scene… Ikea has launched a new campaign called the “Cinema of Love” in a Moscow shopping mall in collaboration with Kinostar de Lux cinema, replacing the theater seats with beds

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Posted in Ad Industry, International

Horizon Wins Big Honor for Big Screen Geico Campaign

Horizon Media knew what day it was when they decided to go big on the big screen with Geico’s Caleb the Camel in NCM’s FirstLook, and in honor of Hump Day, we’re proud to congratulate them on winning Adweek‘s 2014

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Posted in Ad Industry

Now Showing: Shazam at the Movies

The next time you head out to the movies, make sure you download Shazam before you go! Beginning in over 1,500 theaters today, moviegoers will be able to interact and engage with portions the FirstLook pre-show content with their mobile

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Posted in NCM News

Go Behind the Scenes of Halo: Nightfall – Now Playing in FirstLook

In theaters now, moviegoers can get a big screen behind-the-scenes tour of the Ridley Scott-produced live action series, Halo: Nightfall, based on the popular video game. The five-episode streaming Xbox-exclusive series will introduce the background and history of Agent Locke, a new character

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Posted in NCM News